SBM) (4) Chapter 1 brands and brand management Preview A strong brand's ability to simplify consumer decision making, reduce risk, and set expectations is invaluable. How to achieve those branding goals? To explore the important issues in planning, implementing, and evaluating brand strategies To provide appropriate concepts, theories, models, and other tools to make better branding decisions What is a brand? According to the American Market.. 더보기 SBM) (3) Part 1: Opening Perspectives Chapter 1 Brands and Brand Management Preview What is a brand? Brands versus Products Why do brand matter? Consumers Firms Can everything be branded? Physical goods Services Retailers and distributors Online products and services People and organizations Sports, arts, and entertainment Geographic locations Ideas and causes What are the strongest brands? Branding challenges and opportunities Savv.. 더보기 이전 1 2 3 4 5 6 ··· 131 다음
